Having graduated from the University of Exeter, Alice spent the first six years of her career working within marketing, sponsorship and communications for leading consumer brands. During this time she developed a thorough understanding of what drives consumer behaviour and ways to grow brand loyalty through strategic campaigns.
Alice started her career in recruitment in 2016 and after two successful years, joined the Barracuda team as a Researcher to support the work we do within the Fashion and broader Retail sector. Alice is responsible for growing our network both in the UK and Internationally, across all functions and levels. She has completed various searches in the buying and product functions for leading global apparel businesses, and has a strong network and high level of knowledge in this area.