With a background in supply chain with Nissan, Freda’s recruitment career started in 1999 with a move to supply chain and procurement boutique Purcon. There she gained solid training and experience as a consultant, working with a highly regarded director and successfully managing a mix of contingent and retained assignments. Freda subsequently worked for a number of boutiques and international firms, moving from mid-market recruitment to executive search research in 2006.
Freda has delivered successful research across a wide range of disciplines, from senior management to board level, for FTSE 100 PLCs to challenger brands. Her experience and network are extensive, with a particular emphasis on retail, leisure and consumer sectors, and including international searches for fashion brands.