With a background in supply chain with Nissan and having co-led the most successful pre-production tool graining project in the UK plant’s history, Freda’s recruitment career started in 1999 with a move to supply chain and procurement boutique Purcon. There she gained solid training and experience as a consultant, learning from a highly regarded director and successfully managing a mix of contingent and retained assignments. Freda subsequently worked for a number of boutiques as well as bigger players, Hudson and Odgers Berndtson, where she moved into executive search research, following the birth of her daughter.
Freda has delivered successful research across a wide range of disciplines, from senior management to board level for FTSE 100 PLCs to challenger brands. Her experience and network are extensive, with a particular emphasis on retail, leisure and consumer, including international searches for fashion brands.