Keith Jones

Keith has over 30 years of retail experience in the UK and Europe and has an MBA from Manchester Business School. In a career including blue chip retailers such as Dixons Carphone, Kingfisher and Virgin. He has also been CEO of two public companies including JJB Sports and the Managing Director of the PC World Stores Group and Group Retail Director for Dixons Stores Group.

More recently Keith has applied his significant multi-channel retail experience by operating independently as an interim executive, consultant and advisor to a range of retail-focused businesses and is currently a NED for a technology start-up and an executive director for an Australian plc, providing financial services to retail.

Keith joined Barracuda as CEO in 2015, having known the business for many years as a client. As Chairman, he is a firm advocate and beneficiary of talent and feels ideally positioned to drive the growth of one of the UK’s largest specialist retail and consumer Executive Search firms.

 ‘’Exclusively focused on the retail and consumer sector, with extensive expertise and experience, we are uniquely positioned to create a differentiated service for both candidates and clients. Only the Barracuda Group combines Executive Search with a service like G2exec which identifies the next generation of talent, both supplemented by the widest functional Executive Interim capability. It’s a winning combination delivered by a great team.’’