Welcome to Barracuda

Building high performing retail and digital teams.

Successful leaders treat each new search for talent as a unique opportunity – the chance to strengthen the team, improve performance and provide for future succession.

In partnering with the Barracuda Group, clients benefit from our extensive global contacts, depth of experience and unparalleled understanding of the consumer economy. We give retailers a competitive edge, when fulfilling even the most demanding of senior briefs, by ensuring that only the highest performers are appointed.

Described in the press as one of the UK’s top retail search firms, we specialise in senior appointments across all disciplines including;

  • C-Level/Board, Executive Chair, NED
  • Omni-channel and Digital
  • Retail Operations
  • Trading, Merchandise, Buying
  • Supply Chain, Distribution and Logistics
  • Marketing/CRM
  • HR
  • Finance
  • Strategy

Our clients include some of the most recognisable retail brands in the UK and internationally and we also work with consumer facing businesses in sectors such as hospitality, leisure, retail financial services, consumer goods and consulting.

Experience whole new levels of pace, service, market coverage, and know-how. Contact the Barracuda Group on


Barracuda Search

Barracuda Search specialises in senior executive appointments throughout the UK and internationally.



G2exec is unique as a specialist committed to recruiting the next generation of leaders of the retail sector.


Barracuda Digital

Barracuda Digital supports retailers to structure their senior teams to face digital challenges.


Barracuda Interim

Barracuda Interim is the UK’s only specialist retail Interim provider servicing the consumer-facing sector.


Barracuda Private Equity

Barracuda Private Equity brings together real world private equity knowledge and deep executive search pedigree.


Latest News

So you think retail can be tough? Try the Directors’ Commando Challenge
Are you up to the challenge?
Barracuda appoints CEO to drive growth

About Barracuda

Barracuda Group are the retail executive search experts combining the best of retail and search

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