Barracuda G2Exec

G2Exec was established in order to service a growing need to identify, attract and secure the best future talent for our clients’ organisations

In response to demand from our clients, Barracuda established G2Exec. This is a specialised service created to identify high potential individuals, exceptional among their current peers, who will become next-generation business leaders.

Unlike other firms, Barracuda’s G2Exec appointments evolve alongside our executive placements. The same rigorous methods are applied as those used during our Search process, supported by shared knowledge and market insights from across the business.

Often directly supporting individuals placed through a search, we have built entire teams around some of our executive appointments. Our proven methods allow us to identify the best individuals, from a larger talent pool, ensuring cohesive business culture and succession planning.

Consumer Products



F&B, Leisure & Hospitality


Clients who have used G2Exec

Barratt PLC
Bourne Leisure
Energy Saving Trust
Habitat Retail Ltd
Vue Entertainment
Whitbread PLC
WH Smith