Private Equity in Retail: What’s next? June 2022

Barracuda Search was delighted to partner with Alteri Investors, to co-host a reception for leaders in the retail and private equity sectors at Somerset House, London. 

Barracuda Managing Partner, Justin Linger, welcomed all guests and introduced the two speakers for the evening: Gavin George, CEO of Alteri Investors & Ian Shepherd, Chairman of Bensons for Beds. Both offered insight into the important relationship between private equity firms and retail brands and their views on how this was likely to grow and strengthen over the coming years.

The evening was a great success and provided the opportunity for over 60 CEOs, Chairs, NEDs and investors to catch up with old friends and colleagues and make new connections. 

Both Barracuda and Alteri would like to thank all who attended for their participation and stimulating conversations.

 We look forward to seeing you next time. 


‘Reinventing Retail’ Book Launch, afterthought

In June 2019, Barracuda hosted the launch of Ian Shepherd‘s new book ‘Reinventing Retail’ at the Pearson Publishing Event Space.

The evening was a roaring success, with Ian pointing out that of the 2.8m people working in retail in the UK, an astonishing 1.1m of them had a colleague in the room to debate and discuss how retailers can thrive in these changed times.

Along with words from Peter Pritchard, Group CEO of Pets at Home, we heard from Ian who outlined the main points he covers in the book, including the 6 rules that he uses to define the ‘New Normal’:

1. Someone is going to sell your product at cost, or less

2. Everyone knows everything

3. Reputation matters

4. Location matters

5. Knowing your customer is key

6. If a product can be simplified, it will be

Barracuda would like to thank all those who attended the evening, and hope you enjoy Reinventing Retail as much as we did.

‘Reinventing Retail’ Book Launch, June 2019

June will see the launch of ‘Reinventing Retail’, written by former Barracuda director and retail CEO Ian Shepherd. All of us at Barracuda are excited about the book, which comes at a time when many long-standing retail brands face a critical fight for survival.

Justin Linger, Managing Partner at Barracuda is quoted on the cover of the book. He says:

“I’ve worked with retail leadership teams all around the world – this book is the one they need to read as they grapple with the new economy”

Barracuda will be hosting an exclusive discussion evening for retail CEOs and Chairmen in June to mark the launch of the book, with speakers including Ian and also Peter Pritchard, CEO of Pets at Home.

Reinventing Retail


Berry Bros & Rudd, October 2018

In October, we hosted a wine tasting event at Berry Bros. & Rudd to celebrate our 15th Year Anniversary and as a thank you to clients and candidates for their support and for being a part of the Barracuda journey.