Sustainability & Circular Fashion Breakfast, July 2019
In July 2019, Barracuda hosted a breakfast around Sustainability and Circular Fashion.
Both fashion leaders and sustainability experts attended, to discuss and debate how retailers and brands can mitigate the major impact that the fashion industry has on the planet (8% of all greenhouse gas emissions; 20% of all water pollution; 50 billion bottle equivalents of plastic shed into the ocean each year, tens of billions of garments landfilled/incinerated).
We heard from former Marks and Spencer Director of Sustainable Business Mike Barry, who spoke about the development of Plan A and the relatively low priority that many companies place on sustainability. The three most important elements of a sustainability strategy that Mike discussed were Integration, Collaboration & Innovation, and you can read more about his thoughts on sustainable fashion here.
In attendance we also had entrepreneurs Hasna Kourda, CEO & Founder of Save your Wardrobe, and Jack Ostrowski, CEO & Founder of Yellow Octopus, who spoke about the importance of Mike’s third element, innovation, and the disrupters in the fashion space that are aiding consumers to reuse, recycle and re-sell their products, combating fast fashion with fast recycling.
Thank you to those that attended, we really enjoyed the richness of the conversation had and the ideas shared. Barracuda are excited to explore this area and what our clients might need in terms of talent to push the sustainability agenda forward, as well as to keep up with competitors.