Barracuda appoints CEO to drive growth

Keith Jones

Non-Executive Chairman

Press Release:

Leading UK retail executive search firm Barracuda Group has today announced that Mr. Keith Jones will be appointed Chief Executive Officer with effect from 01 April 2015.

Based at the London office in Pall Mall, Keith will be spearheading the next phase of growth for Barracuda, who celebrated their 10th anniversary in May 2014.

Peter Jones, Chairman of Barracuda Group said ‘”After more than 10 years of continued growth the board have decided it is time to appoint new leadership for the next, exciting phase.  Keith brings a wealth of experience from the retail sector and will help drive our performance to new heights.”

Keith has over 30 years of international retail experience, including roles as CEO for ThinkSmart, CEO for JJB Sports plc., Group Retail Director of Dixons Retail plc. and Managing Director of PC World Stores Group.  He has also held senior roles with Kingfisher and Virgin. He remains as Executive Director for ThinkSmart, listed on the ASX. Keith has an MBA from Manchester Business School.

Commenting on his new role Keith said “I am delighted to be joining Barracuda at this very exciting time.  Over the past 10 years the team have successfully established the business as a leading executive search firm for the retail sector. I look forward to working with them and to leading the next phase of growth.”